Social media branding

Social media is a cost-effective and increasingly influential channel for our marketing and communications.

It won’t come as any surprise that our digital channels are now the branding assets most viewed by potential audiences. For this reason, the words and pictures you use in content creation for social media must reflect our branding and must be consistent on our University-owned channels. This is so that we can reassure our audience they are following an official Essex channel.

Find out about more about our social media, including:

  • Creating an official account
  • Naming official channels
  • Terminology for images
  • Social media profile icons
  • Cover photo
  • Posting photos and videos
  • Using our fonts
  • Illustration
  • How we talk and behave
  • Use of GIFs
  • Instagram story stickers
  • Our social media in practice


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Contact us
Branding For any queries or help communicating our identity and values.