Our challenger narrative explains who we are and how we are different from other institutions, but each of our academic departments also has a unique story to tell. They are distinct from each other and from departments of the same discipline at other universities. So we have developed a narrative for each department which explains what makes the department truly distinctive, why it is special.
The narratives are intentionally direct, bold and emotive and can be used as blueprints for developing tailored marketing and communications messages.
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