Dr Wenjuan Zeng

EBS - Strategy, Operations and Entrepreneurship (SOE)
Dr Wenjuan Zeng
  • Email

  • Telephone

    +44 (0) 1702 328526

  • Location

    GB.3.20, Southend Campus



Dr Wenjuan Zeng is a Lecturer in Business Analytics at the University of Essex, Essex Business School. She completed her PhD at Cardiff Business School in 2022. Her research interests cover a wide range of topics, including Operations Management and Data Analytics. Her previous research has focused on green innovation, supply chain quality management, and business analytics in the healthcare industry. To carry out her research, Dr Zeng employs various methods, including quantitative research, fsQCA, sentiment topic (JST) and latent Dirichlet allocation (LDA) topic modelling techniques. She has published work in journals such as Industrial Marketing Management, Journal of Business Research, and Journal of Retailing and Consumer Services.


  • PhD Cardiff University,

  • Master University of Southampton,

Research and professional activities

Research interests

Supply Chain Management

Key words: Supply Chain Quality Management
Open to supervise

Big data analytics

Key words: Social Media Data Analytics
Open to supervise

Green Innovation

Key words: Green product innovation
Open to supervise

Teaching and supervision

Current teaching responsibilities

  • Global Supply Chain and Operations Management (BE275)

  • Global Logistics Management (BE428)

  • Professional and Academic Development 2 (BE906)


Journal articles (5)

Li, X., Xu, M., Zeng, W., Tse, YK. and Chan, HK., (2023). Exploring customer concerns on service quality under the COVID-19 crisis: A social media analytics study from the retail industry. Journal of Retailing and Consumer Services. 70, 103157-103157

Li, X., Zeng, W. and Xu, M., (2022). The Moderating Role of IT Capability on Green Innovation and Ambidexterity: Towards a Corporate Sustainable Development. Sustainability. 14 (24), 16767-16767

Zhang, M., Zeng, W., Tse, YK., Wang, Y. and Smart, P., (2021). Examining the antecedents and consequences of green product innovation. Industrial Marketing Management. 93, 413-427

Tse, YK., Zhang, M., Zeng, W. and Ma, J., (2021). Perception of supply chain quality risk: Understanding the moderation role of supply market thinness. Journal of Business Research. 122, 822-834

Zeng, W., Tse, MYK. and Tang, M., (2018). Supply chain quality management: An investigation in the Chinese construction industry. International Journal of Engineering Business Management. 10, 184797901881061-184797901881061

+44 (0) 1702 328526


GB.3.20, Southend Campus