Wenjuan Zeng

EBS - Strategy, Operations and Entrepreneurship (SOE)
 Wenjuan Zeng
  • Email

  • Telephone

    +44 (0) 1702 328526

  • Location

    GB.3.20, Southend Campus



Wenjuan Zeng is a Lecturer in Business Analytics at the University of Essex, Essex Business School. She is expected to finish her PhD at Cardiff Business School in 2022. She holds an MSc in design management from the University of Southampton, and a BSc in Industrial Design from Huazhong University of Science and Technology, China. Her research interests cover a wide range of topics, including Operations Management and Data Analytics. Her previous research has focused on green innovation, supply chain quality management, and business analytics in the healthcare industry. She uses a variety of approaches in her research including quantitative research, fsQCA, sentiment topic (JST) and latent Dirichlet allocation (LDA) topic modelling techniques.

Research and professional activities

Research interests

Supply Chain Management

Key words: Supply Chain Quality Management
Open to supervise

Big data analytics

Key words: Social Media Data Analytics
Open to supervise

Green Innovation

Key words: Green product innovation
Open to supervise

Teaching and supervision

Current teaching responsibilities

  • Global Supply Chain and Operations Management (BE275)

  • Global Logistics Management (BE428)

  • Professional and Academic Development 2 (BE906)


Journal articles (4)

Li, X., Xu, M., Zeng, W., Tse, YK. and Chan, HK., (2023). Exploring customer concerns on service quality under the COVID-19 crisis: A social media analytics study from the retail industry. Journal of Retailing and Consumer Services. 70, 103157-103157

Zhang, M., Zeng, W., Tse, YK., Wang, Y. and Smart, P., (2021). Examining the antecedents and consequences of green product innovation. Industrial Marketing Management. 93, 413-427

Tse, YK., Zhang, M., Zeng, W. and Ma, J., (2021). Perception of supply chain quality risk: Understanding the moderation role of supply market thinness. Journal of Business Research. 122, 822-834

Zeng, W., Tse, MYK. and Tang, M., (2018). Supply chain quality management: An investigation in the Chinese construction industry. International Journal of Engineering Business Management. 10, 184797901881061-184797901881061

+44 (0) 1702 328526


GB.3.20, Southend Campus