Dr Tony Sampson

Reader (R)
EBS - Management and Marketing
Dr Tony Sampson
  • Email

  • Telephone

    +44 (0) 1206 874281

  • Location

    EBS.3.29, Colchester Campus



Dr. Tony D. Sampson is reader in digital communication at the University of Essex. His publications include The Spam Book, coedited with Jussi Parikka (Hampton Press, 2009), Virality: Contagion Theory in the Age of Networks (University of Minnesota Press, 2012), The Assemblage Brain: Sense Making in Neuroculture (University of Minnesota Press, 2017) and Affect and Social Media (Rowman and Littlefield, 2018). Tony is a co-founder of the Cultural Engine Research Group (CERG) and organizer of the Affect and Social Media conferences. His latest book, A Sleepwalker's Guide to Social Media, was published by Polity in 2020.


  • PhD Sociology University of Essex, (2008)

  • Masters Multimedia and Cultural Production University of East London, (2002)

  • BSc Multimedia Technology University of Greenwich, (1998)

Teaching and supervision

Current teaching responsibilities

  • Critical Marketing Perspectives (BE530)

  • Independent Study Project: Management/Marketing (BE938)


Journal articles (7)

Sampson, TD., Affect, Cognition and the Neurosciences. Athenea Digital. Revista de pensamiento e investigación social. 20 (2), 2346-2346

Sampson, TD., (2020). A sleepwalker’s guide to the collective nonconscious. Parallax. 26 (1), 34-47

Sampson, A. and Markelj, J., (2020). Contagions, Sleepwalkers, and the Nonconscious of Social Media: An Interview with Tony D. Sampson. The Journal of Media Art Study and Theory. 1 (2), 23-45

Sampson, TD., (2019). Transitions in human–computer interaction: from data embodiment to experience capitalism. AI & SOCIETY. 34 (4), 835-845

Sampson, TD., (2017). Cosmic Topologies of Imitation: From the Horror of Digital Autotoxicus to the Auto-Toxicity of the Social. Parallax. 23 (1), 61-76

Sampson, T., (2015). Booknote. New Formations. 84 (84), 265-266

LUGO, J. and SAMPSON, T., (2008). E-Informality in Venezuela: The ‘Other Path’ of Technology. Bulletin of Latin American Research. 27 (1), 102-118

Books (5)

Sampson, TD., (2020). A Sleepwalker's Guide to Social Media. John Wiley & Sons. 1509537422. 9781509537426

Sampson, TD., Maddison, S. and Ellis, D., (2018). Affect and Social Media Emotion, Mediation, Anxiety and Contagion. Radical Cultural Studies. 1786604396. 9781786604392

Sampson, TD., (2016). The Assemblage Brain Sense Making in Neuroculture. U of Minnesota Press. 1452953295. 9781452953298

Sampson, TD., (2012). Virality Contagion Theory in the Age of Networks. U of Minnesota Press. 0816670056. 9780816670055

Parikka, J. and Sampson, TD., (2009). The Spam Book On Viruses, Porn, and Other Anomalies from the Dark Side of Digital Culture. Hampton Press (NJ). 1572739150. 9781572739154

Book chapters (2)

Sampson, TD. and Parikka, J., Learning from Network Dysfunctionality. In: A Companion to New Media Dynamics. Wiley-Blackwell. 450- 460

Sampson, TD., (2019). Collapsing Boundaries. In: Theater. transcript Verlag. 189- 210

+44 (0) 1206 874281


EBS.3.29, Colchester Campus

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