Dr Joao Oliveira

Senior Lecturer
EBS - Strategy, Operations and Entrepreneurship (SOE)
Dr Joao Oliveira

Teaching and supervision

Current teaching responsibilities

  • Principles of Markets, Marketing and Selling (BE500)

  • Marketing Communications (BE531)


Journal articles (12)

Oliveira, J., Hultman, M., Boso, N., Hodgkinson, I., Hughes, P., Nemkova, E. and Souchon, A., Decision-making in international marketing: past, present, and future. International Marketing Review

Oliveira, J., Cadogan, JW., Gnizy, I. and Abdul Talib, A., (2023). How Many Eggs in How Many Baskets? National Versus Regional Diversification Strategies and Export Success. Journal of Strategic Marketing, 1-15

Oliveira, J., Ifie, K., Sykora, M., Tsougkou, E., Castro, V. and Elayan, S., (2022). The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing. Journal of Business Research. 140, 49-61

Hultman, M., Boso, N., Yeboah-Banin, AA., Hodgkinson, I., Souchon, AL., Nemkova, E., Oliveira, J. and Hughes, P., (2022). How Agency and Self-Efficacy Moderate the Effects of Strategic Improvisational Behaviors on Sales Performance: Evidence from an Emerging Market. European Management Review. 19 (3), 417-435

Zimmermann, A., Lioliou, E. and Oliveira, JS., (2020). How do offshoring-related changes in job characteristics affect onshore managers’ affective organizational commitment? The moderating role of perceived organizational valence. Journal of Information Technology. 35 (4), 316-336

Ngarmwongnoi, C., Oliveira, JS., AbedRabbo, M. and Mousavi, S., (2020). The implications of eWOM adoption on the customer journey. Journal of Consumer Marketing. 37 (7), 749-759

Hughes, P., Souchon, AL., Nemkova, E., Hodgkinson, IR., Oliveira, JS., Boso, N., Hultman, M., Yeboah-Banin, AA. and Sy-Changco, J., (2019). Quadratic effects of dynamic decision-making capability on innovation orientation and performance: Evidence from Chinese exporters. Industrial Marketing Management. 83, 59-69

Oliveira, JS. and Cadogan, JW., (2018). A multilevel perspective to the study of export venture performance. International Marketing Review. 35 (1), 186-199

Oliveira, JS., Yazdani, N., Cadogan, JW., Hodgkinson, IR., Tsougkou, E., Jean, R-JB., Story, VM. and Boso, N., (2018). The empirical link between export entry mode diversity and export performance: A contingency- and institutional-based examination. Journal of Business Research. 88, 505-512

Gnizy, I., Cadogan, JW., Oliveira, JS. and Nizam, A., (2017). The empirical link between export dispersion and export performance: A contingency-based approach. International Business Review. 26 (2), 239-249

Souchon, AL., Hughes, P., Farrell, AM., Nemkova, E. and Oliveira, JS., (2016). Spontaneity and international marketing performance. International Marketing Review. 33 (5), 671-690

Oliveira, JS., Cadogan, JW. and Souchon, A., (2012). Level of analysis in export performance research. International Marketing Review. 29 (1), 114-127

+44 (0) 1702 328384


GB.3.13, Southend Campus