Dr Joao Oliveira

Senior Lecturer
EBS - Strategy, Operations and Entrepreneurship (SOE)
Dr Joao Oliveira

Teaching and supervision

Current teaching responsibilities

  • Principles of Markets, Marketing and Selling (BE500)

  • Marketing Communications (BE531)


Journal articles (10)

Oliveira, J., Ifie, K., Sykora, M., Tsougkou, E., Castro, V. and Elayan, S., (2022). The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing. Journal of Business Research. 140, 49-61

Hultman, M., Boso, N., Yeboah-Banin, AA., Hodgkinson, I., Souchon, AL., Nemkova, E., Oliveira, J. and Hughes, P., (2022). How Agency and Self-Efficacy Moderate the Effects of Strategic Improvisational Behaviors on Sales Performance: Evidence from an Emerging Market. European Management Review. 19 (3), 417-435

Zimmermann, A., Lioliou, E. and Oliveira, JS., (2020). How do offshoring-related changes in job characteristics affect onshore managers’ affective organizational commitment? The moderating role of perceived organizational valence. Journal of Information Technology. 35 (4), 316-336

Ngarmwongnoi, C., Oliveira, JS., AbedRabbo, M. and Mousavi, S., (2020). The implications of eWOM adoption on the customer journey. Journal of Consumer Marketing. 37 (7), 749-759

Hughes, P., Souchon, AL., Nemkova, E., Hodgkinson, IR., Oliveira, JS., Boso, N., Hultman, M., Yeboah-Banin, AA. and Sy-Changco, J., (2019). Quadratic effects of dynamic decision-making capability on innovation orientation and performance: Evidence from Chinese exporters. Industrial Marketing Management. 83, 59-69

Oliveira, JS. and Cadogan, JW., (2018). A multilevel perspective to the study of export venture performance. International Marketing Review. 35 (1), 186-199

Oliveira, JS., Yazdani, N., Cadogan, JW., Hodgkinson, IR., Tsougkou, E., Jean, R-JB., Story, VM. and Boso, N., (2018). The empirical link between export entry mode diversity and export performance: A contingency- and institutional-based examination. Journal of Business Research. 88, 505-512

Gnizy, I., Cadogan, JW., Oliveira, JS. and Nizam, A., (2017). The empirical link between export dispersion and export performance: A contingency-based approach. International Business Review. 26 (2), 239-249

Souchon, AL., Hughes, P., Farrell, AM., Nemkova, E. and Oliveira, JS., (2016). Spontaneity and international marketing performance. International Marketing Review. 33 (5), 671-690

Oliveira, JS., Cadogan, JW. and Souchon, A., (2012). Level of analysis in export performance research. International Marketing Review. 29 (1), 114-127

+44 (0) 1702 328384


GB.3.13, Southend Campus