Dr Wei Liu

EBS - Strategy, Operations and Entrepreneurship (SOE)
Dr Wei Liu
  • Email

  • Telephone

    +44 (0) 1702 328387

  • Location

    GB.3.18, Southend Campus



Dr Wei Liu is a lecturer in Strategy, Operations and Entrepreneurship. Before joining the Essex Business School, Wei received her BBA in Business Administration and started her career as a project assistant to carry out a modern distance education programme for rural primary and secondary schools, led by China's Ministries of Finance, Education and National Development & Reform Commission. After she came back to academia, she received her MSc in Tourism Management at the University of Surrey, where she continued as a researcher and obtained her PhD in Tourism Management. Wei worked as a research assistant with various organisations on research and consultancy projects about tourism impact evaluation and tourists satisfaction assessment during the final stage of her PhD study.


  • PhD in Tourism University of Surrey,

  • MSc in Tourism University of Surrey,

  • BBA in Business Administration Jilin University,


University of Essex

  • Lecturer in Strategy, Operations, and Entrepreneurship, Essex Business School, University of Essex (1/1/2018 - present)

Research and professional activities

Research interests

Operations Management in Tourism, Hospitality and Event

Key words: Sustainability
Open to supervise

Teaching and supervision

Current teaching responsibilities

  • Business Economics (BE201)

  • Introduction to Tourism Management (BE221)

  • Tourism Operations (BE245)

  • Professional and Academic Development (BE905)


Journal articles (2)

Chen, Y., Dai, Y., Liu, A., Liu, W. and Jia, L., (2021). Can the COVID-19 risk perception affect tourists’ responsible behavior intention: an application of the structural equation model. Journal of Sustainable Tourism, 1-20

Biran, A., Liu, W., Li, G. and Eichhorn, V., (2014). Consuming post-disaster destinations: The case of Sichuan, China. Annals of Tourism Research. 47, 1-17

Conferences (2)

Liu, W. and Chen, JL., Managing Overtourism Using Big Data and Time-Varying Parameter Spatial Models

Liu, W., Li, G. and Avital, B., Chinese Tourists’ Perceived Value in Dark Tourism Consumption Experience

+44 (0) 1702 328387


GB.3.18, Southend Campus