Research Area

Management and Marketing Group

Essex Business School Management and Marketing professors sit together in discussion.

We’re not just about driving profit for big business

Management encompasses so much of what a business is about, it looks at people, processes, change and impact, as well as the bottom line. Marketing isn’t just glitter and gimmicks, it’s at the heart of every organisation.

Our research in management and marketing aims to understand the role of the consumer, the value of the employee and the importance of responsible management practices. We’re independent thinkers and drivers of change.

Here’s just some of the topics we explore:

  • organisational behaviour
  • business ethics
  • historical aspects of management
  • corporate marketing and corporate communication
  • business model innovation
  • intersectionality

Our research at a glance

A century of change on the London Underground

Dr James Fowler, Lecturer at Essex Business School, has recently published research into the ways that commuting on the London Underground has, or hasn’t, changed in over the past century. By digging into the available data he has focused on understanding how the customer experience, rather than the organisation’s internal operations, has been affected by change. Analysis like this helps organisations to understand their customers and to compete against the competition.

Read the full article in The Conversation.

Management and Marketing

Senior Lecturer, EBS - Management and Marketing
Research interests: Management of diversity and difference in organisations; History, memory and temporality in and of organisations; Leadership, power and ways of leading; Organisations, the media and representation and mediatisation of organisations
Senior Lecturer, EBS - Management and Marketing
Research interests: Online Buyer/ Consumer/ User Behaviour; Digital and Social Media Marketing; Omnichannel Retailing; Digital Business/ Marketing Strategy; Marketing and Firm Performance; Social Customer Journey; Methodological Interests
Reader, EBS - Management and Marketing
Research interests: Big Data Technologies and Methodologies
Lecturer, EBS - Management and Marketing
Professor, EBS - Management and Marketing
Senior Lecturer, EBS - Management and Marketing
Research interests: Corporate Marketing and Corporate Communication (and associated concepts/issues); Corporate Identity and Corporate Brand Management; Corporate Heritage, brand heritage, and (corporate) heritage brands; Corporate and organisational temporalities and time
Lecturer, EBS - Management and Marketing
Research interests: professional values; organisational and workplace ethnography; teamwork, inter-professional relations and the division of labour; academic evaluation of the Myers-Briggs Type Indicator; micro-social theory (interactionism, strong structuration, practice theory); the concept of vocation
Senior Lecturer, EBS - Management and Marketing
Professor and MBA Director, EBS - Management and Marketing
Research interests: The Impact of the Covid-19 Pandemic on Latin American economies and societies; The State of Colombia's economy post-Covid; Latin America - entrepreneurship
Lecturer, EBS - Management and Marketing
Research interests: Corporate Strategy; The Management of Organisational Information; Business, Organisational and Management History; The Value of Hybrid Organisations
Senior Lecturer, EBS - Management and Marketing
Research interests: Technology, Organisation and Innovating Firm; ICT, Institutional change and the information society; The Historiography of technological change
Lecturer, EBS - Management and Marketing
Research interests: Marketing Strategy and Brand Development; Consumer Resistance; Brand Activism; Consumer Neuroscience and Neuromarketing
Lecturer, EBS - Management and Marketing
Research interests: Consumer behaviour
Lecturer, EBS - Management and Marketing
Research interests: Digital Innovation and Management; Mobile Banking for Financial Inclusion; ICTs and Socio-Organisational Change; Digital Technologies and Socio-economic Development; Digital Economies, Digital Payment Innovation in Social Cash Programmes; Digital Identities for Inclusion; Data Governance; e-Government; e-Health
Senior Lecturer, EBS - Management and Marketing
Lecturer, EBS - Management and Marketing
Reader (R), EBS - Management and Marketing
Research interests: Services marketing and management; consumer behaviour; customer engagement; e-services and digital marketing; value cocreation in services; frontline employee management in services; consumer resistance to innovation; customer satisfaction
Lecturer, EBS - Management and Marketing
Research interests: Brand Management; Consumer Behaviour; International/Global Branding; Advertising and Marketing Communication; Ethical and Green Marketing
Professor, EBS - Management and Marketing
Professor, EBS - Management and Marketing
Research interests: Strategy in emerging economies and emerging-market MNCs; Management and economics of innovation in developed and developing countries; Economic development and sustainability; M&As - Leadership and performance
Senior Lecturer, EBS - Management and Marketing
Research interests: Organisational change and mergers and acquisitions; Sensemaking; Sustainable organisational growth
Lecturer, EBS - Management and Marketing
Research interests: Minority Entrepreneurship: For a more detailed overview of my research and papers, please visit my webpage www.soniasiraz.com; For a more detailed overview of my research and papers, please visit my webpage www.soniasiraz.com - Legitimacy perceptions (social evaluations)
Senior Lecturer, EBS - Management and Marketing
Research interests: Optimal Level of Product Variety; Global SC Uncertainty and Risk Management Strategies for SC Resilience; International Business Strategy; Service Supply Chain Performance; Service Customisation and Productisation; Sustainable Global Supply Chain; Emerging Technology in International Business; Challenges in Logistics & Trade
Senior Lecturer, EBS - Management and Marketing
Lecturer, EBS - Management and Marketing
Research interests: Consumer Behaviour; Continuance Intention/Behavior intention
Contact us
Departmental Director of Research Professor Claudia Girardone
University of Essex
Essex Business School University of Essex
Wivenhoe Park, Colchester, Essex, CO4 3SQ
Telephone: 01206 87 3911