Institute for Analytics and Data Science

Working with partners

Group of business people discussing ideas at a computer

Harness the power of data

Data is essential for business, public services, and policy making. We’re working with businesses, governments, local authorities, NGOs and third sector organisations, taking on the challenges that the data revolution brings.

Knowledge Transfer Partnerships (KTPs)

Current Knowledge Transfer Partnerships:

  • BT KTP 2: Develop methods that will leverage data across all channels to optimise interactions with customers – the ability to target more accurately and in a timely manner with customers to provide them with appropriate suggestions, offers and incentives to maximise their satisfaction and optimise ROI.
  • Datat Spartan: The project investigates the use of algorithms (genetic + reinforcement) for the identification of optimal asset trading strategies.
  • Fisher Jones and Greenwood LLP: The utilisation of natural language processing and UX design to accelerate and automate the generation of new business leads via a conversational agent, which will combine elements of a chatbot and novel UX design.
  • Preqin Ltd. KTP 1: The project will create new methods of capturing insight from current and future Preqin datasets by embedding AI and Machine Learning techniques across the unique Preqin investor platform.
  • Preqin Ltd. KTP 2: Embedding new mathematical and technological approaches to how alternative asset investors make strategic decisions, providing significant progress to formalising human understanding into a theoretically grounded service using semantic web, automated graph based reasoning and network science.
  • Provide CIC: To create a ground-breaking decision making engine using AI and Natural Language Processing (NLP) to reduce the frequency of face-to-face clinician appointments in a defined healthcare test area, guided by psychosocial research into acceptance and adoption of technological innovations in healthcare.
  • TT Education: The development of a new CPD tracker using AI and embedded machine learning to track and enhance performance of all staff. To gather data from the CPD tracker that will provide insight into effective strategies offering senior leaders a clear path for development driving industry-wide improvement.

Recently Completed Knowledge Transfer Partnerships:

  • Hood Group: The embedding of machine learning and principles of AI technology to deploy a data-driven growth strategy in a sector leading business with a vision to disrupt the insurance industry.
  • Orbital Media and Advertising Ltd.: The design and development of a scalable, avatar based, digital healthcare platform, driven by AI and Machine Learning technology. This will provide medically approved health advice and information to the increasing numbers of internet users who seek medical information online.

Highlights: Strategic partnerships

  • Major partnership with telecoms giant BT.
  • UK Government has invested in Essex as part of a multi-million-pound national data infrastructure.
  • Collaborations with Suffolk County Council and Essex County Council, one of the largest local authorities in England.
  • Award-winning Knowledge Transfer Partnerships improving productivity and performance and driving innovation.

Dr Alejandro Quiroz Flores
"Collaboration with government is an essential part of our work in IADS. We work with local and central government in multiple areas, from health to crime and economic growth and inequality, among others. We are also part of new initiatives for the use of data for the public good, including the new Essex Centre for Data Analytics. IADS also contributes to increasing capacity in data science in local government and the region in general through its Summer School and the data science courses provided by the University, including our new MSc in Social Data Science."
Dr Alejandro Quiroz Flores Reader and chief scientific adviser, Department of government

The power of collaboration

We help businesses drive innovation, productivity and competitiveness and we provide new insights into their customers to help companies deliver even better experiences. Our pioneering data analytics and data science experts make working with Essex an easy decision.

We are the leading university in the East of England and London for Knowledge Transfer Partnerships (KTPs), the flagship Innovate UK programme. This national scheme part-funds a collaboration between your business and our University. Work with our world-class researchers to improve competitiveness, productivity and performance.

Project showcase

Influencing public policy

We’re the first university in the UK to appoint a Chief Scientific Adviser to a local government authority. Dr Alex Quiroz-Flores, Reader at the Department of Government and Chief Scientific Adviser for IADS, uses data to help Essex County Council reshape public policy and service delivery.

Essex County Council is one of England’s largest local authorities. As Chief Scientific Adviser, Alex is transforming the way public services are being delivered by embedding data science into government decision making.

We’re also helping Essex County Council and Suffolk County Council use technology to improve services for their 2.5 million residents. We’re working with them to improve services for vulnerable people – using our expertise in data analytics to assess risks and evaluate the impact of their initiatives.

Project showcase

Support for innovators

Our award-winning Games Hub on our Knowledge Gateway research and technology park delivers a hugely successful training programme for digital creative entrepreneurs supported by leading industry professionals.

The new companies being created by the Games Hub are receiving attention from Mashable and Tech Radar for their addictive games apps.

It adjoins our Start-up Hub, fostering entrepreneurship through hot-desk space and hands-on business support for innovators including students and graduate start-ups. The Start-up Hub is now home to 14 businesses ranging from retail websites to healthcare apps using AI.

Secure and ethical access to data

We not only develop powerful new techniques and methods to extract insight from data, we’re also advocates for using data ethically. We drive archival innovation. Our unique data infrastructure is designed to offer secure access to unique data assets.

We host the UK Data Service’s SecureLab, where researchers can access personal government data in a secure environment. As the first university in the country to provide this service, we now advise governments around the world in how to secure data access facilities.

Our data curation experts are internationally recognised. Professor Matthew Woollard and his team have become the go-to-experts for help on data management issues. We lead the way in good practice on ethical uses of data and data sharing protocols which place data owners and controllers at the centre.

Our scientists also developed the UK Economic and Social Research Council’s Research Data Policy, and we’ve given advice to a huge range of government organisations. Thanks to our expertise, valuable social and economic data is secure and accessible.