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Upcoming open days

Undergraduate Postgraduate
Colchester Campus
Saturday 25 October 2014 (booking now)
Southend Campus
Saturday 11 October 2014 (booking now)
Colchester Campus
Wednesday 5 November 2014 (booking now)

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No open days are available for booking yet. You will be able to book your desired open day online three months before the date.

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Colchester Campus
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University of Essex

Marketing Research Group

The Entrepreneurship and Innovation Group at the Essex Business School has recently established a Marketing Research Group (MRG) to focus the research expertise of colleagues in the School researching in the field of marketing. The MRG's immediate priorities are to build research capacity and enhance its research reputation. The group specialises in business marketing strategy, new product development, retail marketing and supply chain management. Most of the group's marketing research projects involve empirical research in the context of manufacturing, high-technology, retailing and non-profit sectors. This reflects the managerial orientation of the courses and modules offered within the Marketing, Entrepreneurship and Global Strategy Group (MEGS) at Essex Business School. The group's research interests include business markets and networks, new product development, cross-cultural marketing, business relationship management, inter-firm relationship management and/or supply chain management. The group has strong and expanding research links with national and international academic institutions as well as industry practitioners.

We conduct theoretically driven empirical research using numerous research methods such as Bayesian Inference, Case Study, Data Mining, Discrete Choice Methods, Generalised Linear Models, Hierarchical Modelling, Maximum Likelihood Estimation, Social Network Analysis, Structural Equation Modelling, Agent-based Modelling, Complex Systems, Computer Simulation, Dynamic Systems, and Game Theory.


Group members:

  • Dr Caleb Kwong
    Group member, interested in social entrepreneurship and microfinance, female entrepreneurship, ethnic entrepreneurship, enterprise education, and human resource management.
  • Dr Kholoud Mohsen
    Group member, interested in the areas of inter and intra firm relationship management to improve marketing and business performance, sales and marketing management, new product development, innovation and branding.
  • Dr Sena Ozdemir
    Group member, interested in the area of new product development, organisational learning, strategic management, and innovation adoption and diffusion.
  • Dr Abhijit Sengupta
    Group member, interested in the areas of complex economic systems, empirical research & model validation, behavioural economics and social psychology, industrial organization and applied game theory.
  • Dr Sunny Yang
    Group member, interested in the interfaces between strategy, operations and innovation.

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