Marketing Research Group
The Entrepreneurship and Innovation Group at the Essex Business School has
recently established a Marketing Research Group (MRG) to focus the research
expertise of colleagues in the School researching in the field of marketing. The
MRG's immediate priorities are to build research capacity and enhance its
research reputation. The group specialises in business marketing strategy, new
product development, retail marketing and supply chain management. Most of the
group's marketing research projects involve empirical research in the context of
manufacturing, high-technology, retailing and non-profit sectors. This reflects
the managerial orientation of the courses and modules offered within the
Marketing, Entrepreneurship and Global Strategy Group (MEGS) at Essex Business School. The
group's research interests include business markets and networks, new
product development, cross-cultural marketing, business relationship management,
inter-firm relationship management and/or supply chain management. The
group has strong and expanding research links with national and international
academic institutions as well as industry practitioners.
We conduct theoretically driven empirical research using numerous research
methods such as Bayesian Inference, Case Study, Data Mining, Discrete Choice Methods,
Generalised Linear Models, Hierarchical Modelling, Maximum Likelihood Estimation, Social
Network Analysis, Structural Equation Modelling, Agent-based Modelling, Complex Systems,
Computer Simulation, Dynamic Systems, and Game Theory.
Dr Cecilia Cassinger
Group member, interested in the areas of consumer culture,
retail management and marketing communications - particularly
brand building practices and image constructions.
Prof Teck Yong Eng
Group Director, interested in business marketing (e.g.
inter-firm relationship management), innovation (i.e. new
product development and digital innovation), and competitive
Dr Caleb Kwong
Group member, interested in social entrepreneurship and
microfinance, female entrepreneurship, ethnic entrepreneurship,
enterprise education, and human resource management.
Dr Kholoud Mohsen
Group member, interested in the areas of inter and intra firm relationship management
to improve marketing and business performance, sales and marketing management,
new product development, innovation and branding.
Dr Sena Ozdemir
Group member, interested in the area of new product development,
organisational learning, strategic management, and innovation
adoption and diffusion.
Dr Konstantinos Poulis
Group member, interested in the field of multicultural
marketing, business strategy and qualitative research.
Dr Abhijit Sengupta
Group member, interested in the areas of complex economic systems,
empirical research & model validation, behavioural economics and social
psychology, industrial organization and applied game theory.
Dr Sunny Yang
Group member, interested in the interfaces between strategy,
operations and innovation.
This member list is available in greater detail as
View the full list of the ABS ranked
research outputs of the Marketing Research Group.
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Entrepreneurship and Innovation Group